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If We’re Looking For Some Non-Essential Workers To Lay Off I Found A Bunch Shirt! Chanel is a magical name in fashion. Its double C logo, known globally, requires no translation, as do Chanel brands such as quilted bags, camellias, or number five. In this episode of Good Morning Vogue, Anna Wintour and Hamish Bowles star Sofia Coppola, Inez van Lamsweerde, Vinoodh Matadin, and others as they decipher some house codes, created by founder, Gabrielle "Coco" Chanel fabricate; Karl Lagerfeld; and the current creative director is Virginie Viard, who enjoys simplicity and joins the fun. Van Lamsweerde notes: “Chanel is its own world, and it is a world that reflects the refined aesthetic of its founder, who, as his own best model, is the face of representing the brand. Starting out as a mill, Chanel transformed fashion in the 1920s by introducing simple jersey dresses and jackets (a fabric never before used for luxury fashion). a woman can live, love, dine and dance.
When Chanel reopened to her home in 1953, after shutting down during the war, her tweed cardigan with lingerie trim and leash-weighted hemlines once again became a reality. into the uniform of the luxury world. Lagerfeld, who took charge of the brand in 1983, proved that the house can stand and thrive in the (real) absence of its founder. “Karl,” says his close friend and Vogue global editorial director Anna Wintour, “is superman.” After absorbing the house codes, If We’re Looking For Some Non-Essential Workers To Lay Off I Found A Bunch Shirt! Lagerfeld gave them a postmodern makeover, adding elements from the street as well as his charming sense of humor. It's such an interesting and powerful combination that Lagerfeld's legacy is on par with Coco's. Chanel is now in the hands of Viard, who has been with Lagerfeld for many years. Without discarding everything that came before, she is quietly asserting her own mark, which is a combination of soft femininity and angular rock-and-roll. And as Bowles notes, with Viard at the helm, the house is once again led by a woman who designs for other women. Vive la femme!
