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Fuck Queen Elizabeth Li Shirt! Brandice Daniel is a dreamer. Since she founded Harlem's Fashion Row in 2007, her goal has been to narrow the gap between Black designers and the retail market. “For the past 15 years, we've told people that black designers make up less than 1% of designer merchandise sold at major retailers, but we've never delivered,” says Daniel. show people how to shop for these Black brands on the HFR Platform.” Now, that's all changed with the official launch of HFR&Co., Harlem's Fashion Row's online shopping category. Created in partnership with a group of retailers including Macy's, Bloomingdale's, Shopbop, Nordstrom, and Farfetch, HFR&Co. aims to facilitate consumers' search for black and Latino-owned brands. “One of the challenges that exist right now is when people go into stores and they want to buy.
Black or Latino brands, they can't find them,” says Daniel. “[You can now] continue and easily shop on the site, [and] see a variety of prices,” she added. Daniel and her team curated designers for men, women, and children, including designers such as Wales Bonner, Aluhwalia, Botter, and Sergio Hudson, among others. This is an important moment for us because we want to tell retailers that, if you bring in more Black brands, we will highlight that,” explains Daniel. “We hope that as we grow and sell, we will help retailers sell more products from brands and designers get more orders.” It will also be a win for Icon 360, Harlem's Fashion Row's nonprofit fund that provides professional and financial resources, as 10% of all proceeds will go to designers and HBCUs. Fuck Queen Elizabeth Li Shirt! Going forward, Daniel is looking to expand the portfolio, with several projects already underway. By 2023, we can expect a wider selection of designers as well as beauty brands.
