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Moonlight T-Rex Witch Costume Halloween Dinosaur Witch Shirt! Red Velvet is the K-Pop royalty. For the past seven years, the critically acclaimed Korean girl group has dominated the charts with its innovative pop sound. This summer, they introduced their latest EP, Queendom, to the world their first release since the Sappy EP in 2019. The playable expansion of the bendable genre helped the group win earned first place on the Billboard Global 200. During the promotion cycle, members Irene, Yeri, Joy, Wendy, and Seulgi wore standout outfits from brands like Gucci, Celine, Prada, and Loewe, making them one of the most stylish bands around. In the music videos, the girls delve into the archives, revisiting seven years of their past outfits. Featured on social media as part of their “Queens Mystic General Store”, this movie delighted their superheroes, “Reveluvs”. Of course, the group's fashion involvement goes beyond their fans. With Joy recently appointed an ambassador for Tod's Italian luxury furniture, Seulgi tapped to represent Salvatore Ferragamo and Irene as the face of Prada from 2020, they maintain great influence. in the world of luxury. Below, the group talks about the meaning behind the new music and how their style has evolved since its early days. How do you define the concept of "Queendom?"
Queendom contains a message about all of us being the “queen” of our lives and that we shine brighter when we are together. It's been a while since we've released new music, so we've been thinking a lot about expressing and expressing Red Velvet's unique color differently. So we came up with this creative storytelling idea through 3 different concepts, "Homecoming", "Journey" and "Carnival". When you listen to our songs, you can also feel our bright and positive energy! Moonlight T-Rex Witch Costume Halloween Dinosaur Witch Shirt! How was the process of making the Queendom album different from your previous outings? IRENE: With this special album, all the members worked even harder to bring out their best. We were extremely focused throughout the whole process, from recording the songs to perfecting the choreography. We pay attention to every little detail to come back as a stronger artist and show our unique charm as Red Velvet. Red Velvet represents two sides, Red focuses more on pop and Velvet goes deeper into R&B. How does the album represent the Red side of everything? SEE the lights! Camera! Good morning Vogue! Ella Emhoff Takes Us Inside Balenciaga's Red Carpet Premiere SEULGI: Since this album is scheduled for late summer and early fall release, we decided on not just one, but a mix of both concepts. Usually, we release bright and energetic dance songs in the summer and more sophisticated R&B style songs in the fall.